WHY YOU SHOULD SELECT UNIQUE INSTEAD OF LONG GENERIC NAMES?
Unique and catchy names will stick in people’s minds. Think about the big companies on the web - Google, Yahoo, Amazon, Facebook and others.
All of them have a unique, catchy name that keeps it short and sweet. Everyone knows these brands and everyone knows exactly what they do, but do you really think it would be the same if Google was called Johnson's or another surname? Marketing and advertising experts the world over will tell you how iconic brand names stick in peoples minds because they are clever and unique.
A name that rolls off the tongue will stick in your customer's brain like glue which is exactly what you need to build a strong customer base.
An upbeat, clever name catches eyes, and when you've got nothing more than a glance to get someone's attention, a good domain name is key. What you should use instead of your name: We've talked enough about the reasons your personal name shouldn't necessarily be your URL (as cool as you may think it sounds!), so here are some tips on choosing a good domain name that will catch the consumer
1. Make it unique
When choosing a domain, make sure that the domain name is 100% you. You want this to represent you, what kind of a company you are and even
what kind of audience you market towards. Following the same guidelines as the internet giants doesn't have to be the rule to follow, in fact with so many websites out there trying to do just that, I would avoid it altogether. All rules aside, just make sure that your URL is yours. Nearly every word in the dictionary has been grabbed, from Amazon to Yelp, so the key to a successful website might very well be making up your own word! Mash some words together, play around with the vowels, give it a meaning. The internet is the home of creativity and a unique domain name is bound to bring in some attention. Make it relevant to you and your business, make it fun, make it eye catching, but most of all, make it one of a kind.
2. Keep the beat
Choosing a memorable domain name has a lot to do with sound. If you think about it, this is a logical assumption to make. If a song was out of
tune or didn't sound entirely right, would we still want to listen to it? Would we remember it? Probably not. Many of the famous websites out there have short and simply names that still sound almost satisfying to say. YouTube, Twitter, Google, Facebook, Tumblr, Flickr, Yahoo - all of these websites have one thing in common: two syllables. As a general rule to follow, try to keep it at around 2-3 syllables and avoid any harsh sounds or anything that just doesn't sound right to the ear. If you read it out and it doesn't flow, try again.
Increasingly, websites have begun to use less traditional spellings in their domain names and often chomp on some vowels (Flickr, Tumblr).
Unless your website is going to be directed more towards a younger audience, then you'll probably want to steer clear of alternative spellings has it runs the risk of people misspelling your URL and therefore potentially misdirecting prospective clients. Your domain name should be made up of common and easy to spell words, words that everybody is familiar with and where there is little room for error (Facebook, YouTube, Amazon). marketing is all about simplicity and being straight to the point, with most people searching using browser bars, simple terms and choosing from the first few results, you really don't have time to be anything other than direct. The importance of your domain name cannot be
underestimated, think about it as your shop front, the first representation of your company, it has the potential to make or break your entire business. By sticking to these do's and avoiding the don’ts, you'll be well on your way to launching your online brand successfully, increasing your traffic and attracting new customers.
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