WHY YOU SHOULD NOT USE PERSONAL NAME AS YOUR DOMAIN?
Your company name and, by extent, your domain name is the first impression a potential client will have of your business, who you are and what
you do. Everyone instantly recognizes iconic companies like Google, Amazon and Apple and every business aims to be a household name like those are, but how many household company names are personal names? Can you think of any? This article will tell you why using your personal name to represent your business is a bad idea and what you should be doing instead.
Reasons not to use your personal name as your Domain Name
1. It's probably hard to remember and spell. Honestly, how many people these days are called 'John Smith' or something easy to spell along those lines? Even if it is your name, how many John Smiths are out there already? Are you John Smith the carpenter or John Smith the florist? As society advances, the big melting pot of names just gets bigger and each name is more unique than the last, many of these names aren't the easiest to spell. By using your name as your domain name, not only do you run the risk of your name being forgotten as just another John or Jane Doe, but if your name is tricky to spell, your customers may fail to even find your website if they ever want to return.
2. It says nothing about who you are or what you do. Online shopping can be much like buying a house, if the outside isn't very appealing,
why would you explore it's interior? A domain name is the first chance you've got to show these people why they should buy from you and what service you can provide them. A name says nothing about your business, not to mention most search engines will give preference to domain names that are unique or contain the keyword a customer has searched for. If you want more exposure try to use
keywords that are relevant to your services and relevant to your customers, some good examples are: homedepot.com, findaflorist.com, etc. If you want something a little more contemporary or you're trying to appeal to a younger audience, try to use something catchy like amazon.com or the ever popular Facebook.
3.Potential clients do not care.... who are you again? Unless you are a well known national or even international figure then the majority of
people searching for your services will not to know who you are and nor will they care. They want a company to do whatever it is they need and if they just see a name in their search engine they're probably just going to scroll past. When you're nothing but a starting business, your name holds no meaning to a potential customer. This can very well be your only opportunity to show your customers what you do, what you represent and most importantly, what you can do for them. Don't worry, you'll have plenty of opportunities to explain who you
are, but this isn't one of them.
4. You're wasting an opportunity to represent yourself . What does your name say about you? What does your name say about your abilities or skills? At the end of the day, your name is not a choice and therefore can't really sum you up. Your URL is what people will see when your business pops up on their search engine a name like Anna Lee Industries will tell them close to nothing. Who is Anna Lee? What can she provide me? What exactly is her 'industry'? These are the questions your URL should be answering instead of wasting it on a name that has no meaning past it's syllables.
Why you should select Unique instead of Long Generic Name?
Unique and catchy names will stick in people’s minds. Think about the big companies on the web - Google, Yahoo, Amazon, Facebook and others.
All of them have a unique, catchy name that keeps it short and sweet. Everyone knows these brands and everyone knows exactly what they do, but do you really think it would be the same if Google was called Johnson's or another surname? Marketing and advertising experts the world over will tell you how iconic brand names stick in peoples minds because they are clever and unique.
A name that rolls off the tongue will stick in your customer's brain like glue which is exactly what you need to build a strong customer base.
An upbeat, clever name catches eyes, and when you've got nothing more than a glance to get someone's attention, a good domain name is key. What you should use instead of your name: We've talked enough about the reasons your personal name shouldn't necessarily be your URL (as cool as you may think it sounds!), so here are some tips on choosing a good domain name that will catch the consumer
1. Make it unique
When choosing a domain, make sure that the domain name is 100% you. You want this to represent you, what kind of a company you are and even
what kind of audience you market towards. Following the same guidelines as the internet giants doesn't have to be the rule to follow, in fact with so many websites out there trying to do just that, I would avoid it altogether. All rules aside, just make sure that your URL is yours. Nearly every word in the dictionary has been grabbed, from Amazon to Yelp, so the key to a successful website might very well be making up your own word! Mash some words together, play around with the vowels, give it a meaning. The internet is the home of creativity and a unique domain name is bound to bring in some attention. Make it relevant to you and your business, make it fun, make it eye catching, but most of all, make it one of a kind.
2. Keep the beat
Choosing a memorable domain name has a lot to do with sound. If you think about it, this is a logical assumption to make. If a song was out of
tune or didn't sound entirely right, would we still want to listen to it? Would we remember it? Probably not. Many of the famous websites out there have short and simply names that still sound almost satisfying to say. YouTube, Twitter, Google, Facebook, Tumblr, Flickr, Yahoo - all of these websites have one thing in common: two syllables. As a general rule to follow, try to keep it at around 2-3 syllables and avoid any harsh sounds or anything that just doesn't sound right to the ear. If you read it out and it doesn't flow, try again.
Increasingly, websites have begun to use less traditional spellings in their domain names and often chomp on some vowels (Flickr, Tumblr).
Unless your website is going to be directed more towards a younger audience, then you'll probably want to steer clear of alternative spellings has it runs the risk of people misspelling your URL and therefore potentially misdirecting prospective clients. Your domain name should be made up of common and easy to spell words, words that everybody is familiar with and where there is little room for error (Facebook, YouTube, Amazon). marketing is all about simplicity and being straight to the point, with most people searching using browser bars, simple terms and choosing from the first few results, you really don't have time to be anything other than direct. The importance of your domain name cannot be
underestimated, think about it as your shop front, the first representation of your company, it has the potential to make or break your entire business. By sticking to these do's and avoiding the don’ts, you'll be well on your way to launching your online brand successfully, increasing your traffic and attracting new customers. Therefore go to PORTFOLIO and choose a Unique domain that can represent your brand and profession well.
__ All Copyrights/Intellectual Property rights -2011-2018 for all Brand Names on this site which come with domains are reserved and have been substantiated , encrypted, archived, sealed , registered with legal registry and protected under applicable copyright law worldwide. They can not be copied or used by affixing or suffixing words/letters like - "e" , " The", " Inc" , " Ltd " , " LLC " " One " , " s ", and or Country name abbreviations etc. unless purchased from Namerologist.